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Corporate and marketing communications encompass everything that your organisation says, writes or does that has an influence on your target audiences’ perceptions and behaviour. From strategy to delivery Mistral will devise an effective communications programme to meet your objectives.
 
 
media relations :
The media can play a major part in the success or failure of a communications programme. You can use our knowledge of how the media thinks and works to develop and maintain effective working relationships with broadcast and print journalists to deliver results. Use our skills to secure positive media coverage for your organisation, products or services.
 
lobbying in support of planning :
We gather and audit information, familiarise ourselves with the local situation and set the agenda on your behalf. We help planners, committee members and influencers view a situation from your perspective and, when faced with opposition, redress the balance.
 
community consultation :
We recognise the value of public engagement and winning public support. Where consultation matters to you we know how to engage, listen and explain. Information is at the heart of what we do; at a public exhibition, in literature or in local media. Tools at your disposal include brochures, flyers, exhibitions, face-to-face meetings, websites and videos. We call it integrated communications. Our clients call it good value.
 
market research :
We know your specialist sectors pretty well.
And we know how to gather more information to fill the gaps. We understand how market research can be used to dig deep so we deliver the right message for you in the right way, at the right time and to the right audience.
 
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corporate communications :

We make sure that the right messages reach all your stakeholders – your customers, your prospects and their influencers. Planning and implementing the most effective way to deliver your message to the people that matter, both within and beyond your organisation, is our skill.
 
media training :
Our experienced media training team will give you the confidence and skills you need to make the most of every interview opportunity. Combining theory with interview practice and constructive feedback, our tailor-made courses help you stand up to issues in the built and natural environment, food chain or rural sectors.
 
crisis and issues management :
The world just loves to turn a drama into a crisis. Our role is to help you prepare for the worst, manage reality and live to tell the tale. Protecting your share price, the chief exec, the brand or the customer is often down to how you communicate at difficult times. Your ability to remain calm during a crisis or the handling of an issue can be enhanced by our level-headed approach. We’ve been there before.
 
measurement and evaluation :
We understand the need to demonstrate ROI. We set clear communication objectives to meet your business goals and measure outputs, out-takes and outcomes to evaluate your and our success – the communications partnership.
 
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