News from Mistral PR

The latest news from Mistral...

Mistral PR strike Gold with ‘Winds of Change’   November 2011

Mistral PR has won a CIPR Gold award for Integrated Communications for Eneco's Navitus Bay offshore wind park.

Mistral was awarded with the Gold prize despite tough competition from other PR and communications teams in the Thames and Chiltern region, with the CIPR judges impressed with the PR and community engagement campaign developed by the team.

Guy Madgwick, Managing Director of Eneco UK, was equally impressed "The professionalism and attention to detail of Mistral has helped the business enormously as we took the message of 'sustainable energy for everyone' to the Navitus Bay project. As with all good PR consultants, the Mistral team is very much part of the business and their enthusiasm and drive is part of our success"

Zoisa Pugh, Managing Director at Mistral PR, commented on the award success "The team has put in a lot of effort over the past year and fully deserve the award win. We look forward to the consultancy growing from strength-to-strength, while continuing to assist Eneco with its PR and community engagement for Navitus Bay."


Mistral finalist for CIPR PRide award   August 2011

Mistral has been nominated for a CIPR PRide award for 'Integrated Communications' following our work with Eneco UK on their flagship Round 3 offshore wind project 'Navitus Bay.'

The work was recognised by a panel of industry experts who assessed over 1,000 entries and will choose the eventual winners for each category.

The final decision on the winners of the awards will be made at a special presentation dinner on 25th November at the Oxford Belfry Hotel near Thame, Oxfordshire.

The CIPR PRide Awards recognise public relations success and achievement across 12 nations and regions in the UK.

Commenting on the PRide shortlist, Jane Wilson CIPR CEO said:

'The CIPR PRide Awards celebrate the best PR and campaigns from the profession across the UK. To be shortlisted for an award demonstrates exemplary achievement, impact and value - immediately putting their work in the spotlight. Congratulations to everyone for reaching this stage.'


Mistral working with Eneco on Lochluichart Wind Farm   July 2011

Since the start of 2011, Mistral has been working with Eneco Wind UK on its 51MW onshore wind farm on the Lochluichart Estate in the Scottish Highlands. This follows the great work by the Mistral team on the Round 3 offshore wind project in 2010.

Lochluichart wind farm, which will consist of 17 turbines, gained development consent before Eneco took over the project in 2010 and will supply electricity for up to 28,500 households.

To date Mistral has supported Eneco in its stakeholder engagement work by arranging regular meetings with the local community council and maintaining an ongoing dialogue with local residents in the area.

Mistral has also liaised with the local media regarding key announcements during the first six months of this year, as well as developing a website and written materials for the project.

Mistral looks forward to continuing the ongoing stakeholder and media liaison work on the Lochluichart project.


Mistral working with renewable energy company Eneco   July 2011

Throughout the past 18 months, Mistral has been working with Eneco Wind UK on its flagship Round 3 offshore wind project located to the west of the Isle of Wight and off the coast of Dorset and Hampshire. Eneco Wind UK is a subsidiary of the much larger Dutch utility Eneco BV, which has over two million domestic and business customers and over 20 wind projects across Europe. PR activity on this project has included:

- Media activity around The Crown Estate announcement in January 2010 on the companies which had been awarded each of the nine zones for offshore wind development. This was attended by former Prime Minister Gordon Brown and the current Labour leader Ed Miliband. Eneco had mentions across all the national newspapers, such as The Guardian, Daily Telegraph and The Times, and director of Eneco Wind UK, Guy Madgwick, was interviewed by BBC South

- Project launch events in Bournemouth and the Isle of Wight in June 2010 attended by over 100 stakeholders

- Public information days across the south coast in November 2010 and March 2011 attended by over 1,500 members of the public

- Media activity around the location announcement of the proposed offshore wind park within the awarded Zone. This was covered by all of the local newspapers, such as the Bournemouth Daily Echo, Dorset Echo, Southern Daily Echo and Isle of Wight County Press, local radio stations, such as BBC Radio Solent, Heart FM and Wave 105.2FM, and a live interview on BBC South Today discussing the announcement

- Managing the 'Name the Wind Park' competition which invited local residents to submit their choice of name for the proposed offshore wind park. The announcement of the winning name, 'Navitus Bay Wind Park', was covered by local newspapers, as well as the regional news section on the BBC website


Pet Blood Bank UK Campaign Shortlisted For Award   October 2009

Mistral is proud to be working with the leading pet blood donation charity, Pet Blood Bank UK. Mistral will promote the charity to veterinary professionals and pet owners to help drive blood donations, raise awareness about transfusion medicine and grow the profile of the organisation. Online, broadcast and pet owner magazines are the targets.


BWEA appoints Mistral to promote Wind Week 2009   April 2009

Hot on the heels of the Chancellor of the Exchequer’s budget announcement (April 22) that he’s to provide £525 million of support for offshore wind farm development, the British Wind Energy Association (BWEA) has called in energy and climate change PR consultancy Mistral to raise the profile of the wind industry.

The awareness week, due June 13 – 21, will be designed to create a positive image about on and off-shore wind energy to consumers and stakeholders. One aim, according to Mistral head of consultancy Amanda Barry-Hirst, is to communicate the benefits and dispel the myths about wind energy.
 
“We’ll hope to contribute to the unblocking of the planning logjam on-shore and provide educational and engaging information on wind energy in general to audiences young and old.
There’s a growing acceptance from third parties, including some NGOs hitherto not in favour of wind farm development, that wind energy holds enormous potential to contribute to climate change mitigation as part of a balanced portfolio of renewable energy solutions.”
 
Ms Barry-Hirst says Mistral intends to create a buzz around Wind Week 2009, working with BWEA members and the media to attract attention to the 210 operational onshore wind farms in the UK.
 
“Surveys of the public show typically between 70% and 80% of those questioned are in favour of wind farm development. Getting the silent majority to be vocal and to embrace the technology is one of the challenges we look forward to addressing with Wind Week 2009,” concludes Ms Barry-Hirst.
 
 
 

Novartis Animal Health   December 2008

Mistral has been retained for a third year as Novartis Animal Health’s public relations consultancy for its companion animal business. The consultancy will promote the company’s market-leading brands in the veterinary trade and promote health in pets in the pet-owner media while raising awareness of diseases such as congestive heart failure and parasites in companion animals.


Mistral first with PRCA Consultancy Management Standard   November 2008

In 1997 Mistral was the very first PR consultancy to pass the Public Relations Consultants Association (PRCA) Consultancy Management Standard (CMS), the hallmark of PR excellence.

Achieving CMS 1 meant undergoing a rigorous, independent audit of Mistral’s structures and systems to ensure the business was well run, that it did the best for its clients and that it operates to industry best practice – the audit process must be repeated every two years to maintain the Standard.

The Standard combines elements of ISO 9000 and Investors in People, with criteria designed specifically for public relations consultancies. Introduced in 1997, the CMS is a highly regarded badge of professionalism within the profession and is the embodiment of the PRCA’s aims: to help members become better businesses and promote effectiveness and proficiency of public relations.

Mike Evans, MD at Mistral comments: “Being members of the PRCA and achieving the CMS demonstrates to our clients that we are fully committed to offering them the best public relations services available. At Mistral we always strive to go the extra mile and ensure we are transparent in all our activities. Our clients see this dedication reflected in our work with them.”


Mistral helps secure future of farming   October 2008

Mistral helped leading sustainable farming charity Linking Environment and Farming (LEAF) stage a Future of Farming Week from March 16-22, 2009. The aim was to persuade more farmers to follow Integrated Farm Management, as practised and promoted by LEAF. As part of a membership recruitment campaign run by Mistral, farmers are being encouraged to join LEAF and discover the many business benefits that accrue.

Drawing on the endorsement and support of many of LEAF’s 150 corporate stakeholders and members, Mistral put together a high profile media campaign to ensure the success of the awareness week. Simple steps, linked to the LEAF Audit and other membership services, were suggested as actions farmers could take during Future of Farming Week to help secure the long term future of UK farming.


Mistral's 'cheesey judge' at World Cheese Awards in Dublin   September 2008

Mistral representative Jim Davies was amongst 90 experts and enthusiasts flown to Dublin from around the world to join a further 50 Irish judges on 29 September to taste and judge an incredible 2400 cheeses from almost every cheese-making nation, at the World Cheese Awards.

By lunchtime, 174 cheeses had been awarded gold and they were all judged a second time early in the afternoon before each of the 12 members of the Supreme Jury selected one cheese each for the final stage.

Mistral was invited by the Guild of Fine Foods to judge at the awards and was representing its longstanding client and World Cheese Award sponsor the U.S. Dairy Export Council. USDEC also sponsored the 'Best U.S. Cows’ Milk Cheese' trophy and supported U.S. entries into the contest by paying the shipping costs of cows’ milk cheeses from New York to Dublin.


Dechra Veterinary Products   August 2008

Mistral has been appointed to provide public relations services to Dechra Veterinary Products across all areas of its UK business and a growing number of European countries. Working to promote pioneering brands, generic pharmaceutical products, instruments and consumables and the company’s corporate identity, Mistral will target the veterinary media, pet owner media and industry stakeholders.


International Power Marine Developments – Tidal stream project   August 2008

Mistral has been contracted by International Power Marine Developments (IPMD) to offer ongoing communications support through the planning process for its proposed 10 MW Tidal Farm in the Pentland Firth, Scotland.

Consultancy services undertaken by Mistral on behalf of IPMD will include media relations, managing its corporate profile, media skills training, contingency planning, website development and brand management.


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