Mistral PR - the story behind the name

Mistral takes its name from the invigorating and refreshing wind that blows across the snow-capped Alps and down into the Rhône Valley, bringing with it clear, sunny weather. In the French language it means ‘masterly’ and in the same spirit we energise, refresh, transform and clarify our clients' communications, whatever their goals may be.

Other famous winds throughout the world include:

• Bora: Adriatic, Greece, Russia, Turkey
• Brickfielder: Australia
• Chinook: Western USA and Canada
• Föhn: Central Europe (the Alps)
• Halny: Carpathian mountains
• Hamsin: Middle East
• Harmattan: West Africa
• Monsoon: South Asia
• Santa Ana: Southern California
• Sirocco: North Africa and Southern Europe